The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

The SalesLogix Guy or The Customer Experience Guy?

Mike Boysen's avatar
Mike Boysen
Jul 02, 2010
∙ Paid

Many of the people that know me professionally would be surprised to see what I write about. That’s probably because over the years, I’ve slowly migrated from “suit and tie” banker to down and dirty consultant. I didn’t think there would be such a difference in perception, but clearly there is.

I clearly remember the day I made the decision to change careers. I was pretty excited to be leaving the super regional bank world and working for a 4 person consulting firm. Basically, I was excited about working with technology as a platform for moving my ideas forward.

Very quickly, it became apparent that my interest in analytics and process was being overshadowed by the urgency of Sales Force Automation. It was a quick sell, a quick install and left me wondering what the heck I had gotten myself into. In a nutshell, I became a slick software installer, everything I never wanted in life.

The thing that saved me, and trapped me at the same time, was my ability not only to design creative soluti…

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