The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Search For SCRM Accidental Community 2.0

The Search For SCRM Accidental Community 2.0

Mike Boysen's avatar
Mike Boysen
Mar 09, 2010
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
The Search For SCRM Accidental Community 2.0
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Some of you may have heard of the Social CRM Accidental Community if you’ve been following Social CRM. Most of us met on Twitter early last year using the hashtag #SCRM — and while it’s a challenge having a real conversation on Twitter, we somehow figured each other out. Since then, we’ve actually developed strong relationships with each other, ultimately meeting in Herndon, VA for the first Social CRM Summit (#scrmsummit).

It came to a point where we felt a need to move on from Twitter due to it’s inherent social weaknesses. Social relationships can’t be maintained in 140 character, unthreaded, sound bites. So, we tried Google Wave.

Google Wave

I had high hopes for Google Wave. Unfortunately, it was too slow, some said it was too threaded (threading 2.0), some said it wasn’t threaded enough, real time group conversations were impossible to follow and it had no email notifications (that one has changed).

We barely gave this idea a few days before our group members began dropping like flie…

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