The Struggles of Marketing: Explained

Marketing Cloud vs. Experience Cloud with a Jobs-to-be-Done Lens

Every single one of us is a consumer of something. We are faced with an overwhelming amount of data and decisions every single day - from what to make for dinner or what’s the quickest route to work this morning, to which shampoo should you buy? And frankly, advertisers and marketers don’t make it easy for us, they just think they do. They overwhelm us with underwhelming information and often do so at the most inconvenient times.

Welcome back to my blog. Today’s post is going to take you back through the concepts I laid down last year about the solution stack and the struggle stack for a Job-to-be-Done. However, this time I’m not going to use the “Listen to Music” job (I do refer to it). Instead, I will focus on the job I mapped out for you about “Developing a Qualified Lead.” That’s right, it’s the job where I defined a marketer as someone who nurtures prospects (could be B2C or B2B) over a period of time (it could be minutes or months) until they are ready to make a purchase or be re…