The Three Levels of Progress in Jobs Theory — Jobs-to-be-Done

How to align the 3 levels of JTBD progress into your growth strategy

If you can identify these three levels of progress, you can align them to the six organic growth paths, and five market strategies

Using the lens of the job that must be accomplished is perhaps the best way to bring stability and predictability into the innovation world. We view the job as…

…a lens through which you can observer markets, customers, needs, competitors, and customer segments differently. The unit of analysis is no longer the customer or the product, it’s the core functional job they are trying to get done

What Is Jobs-to-be-Done?
Is Jobs-to-be-Done a theory? A lens? A process? A framework? A practice? Let’s start with a practical definition:jobs-to-be-done.com

Everything I have ever done in my career (and life) could demonstrate progress (uh, sometimes). For example, when I was rating credit portfolios in commercial banking there was a beginning (prep), middle (doing the review) and end (communicating the results to the poor lending executives). When I was building software …