The two sub-markets of revenue development using Jobs-to-be-Done

A fresh look at the market of Marketing - Part 3 of 5

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Customer objectives define natural markets. As you will see later, the market is bounded and defined by more granular objectives, steps or capabilities. Each can be drilled down, and therefore they have a natural hierarchy to them. The farther down you go, the more you move from the problem-space to the solution-space - or from the core job to consumption jobs.

One of the sub-objectives necessary to achieve profitable growth is to develop revenue. However, as I look at this it makes sense to break this down further into two sub-markets, where the person responsible …