The Ultimate Social CRM Question

What Does the “s” Mean in sCRM?

[widget id=”ad_unit-3"]ad_unit-3[/widget]Did you notice anything? I used a lowercase “s” because it’s time for the hype to be over (I didn’t come up with it — but saw it on Twitter). It’s time to start putting the social extensions to traditional CRM into place. There’s really no reason to keep talking about the social customer anymore either. Why? Because we all know that our friends, family, vendors, prospects and customers do more than email. So, what are we going to do about it?

I’ve got an idea!

Instead of creating completely ridiculous new interfaces that completely ignore the continuing realities of complete businesses — and not just the individual sales or marketing or service faces — why doesn’t someone create something that takes into consideration the jobs we still have to do — and give it to us where we’re already doing it? Why can’t more traditional interfaces be enhanced to incorporate engagement channels that we are all using beyond email, p…