This Free JTBD Toolkit Elevates Journey Mapping & Analysis

Did you know Jobs to be Done could be applied to customer journeys?

Quite a few people are beginning to realize that Jobs-to-be-Done has application beyond product innovation. There is an entire consumption chain of potential jobs that relate directly to your customers' experience with your brand. In fact, most businesses are focused intently on this.

So, I thought I would create a done-for-you catalog of Universal Consumption Jobs (aka Customer Journeys). I used my own toolset to do this quickly, and inexpensively. Here's what it includes...

1. A complete Job Map for each journey.

2. A complete set of 20 Success Metrics for each journey step (actually, in ODI format as well as my simpler format). This is the meat of the model!

3. A list of 20 Contexts that you can use to narrow your scope.

4. A list of 20 Situational Factors for the journey + 20 more for each and every Context.

5. A list of 20 Ideal Characteristics that customers might seek (you need to test them) when experiencing the journey (you won't find this in

6. A list of 20 Financial Metrics they consider related to…