Universal Market Models Can Lead to Massive Disruption

So why are we always building new models?

Over the years I’ve been introduced to numerous models that suggest that the world - or at least a specific domain - should be viewed the way the model demands. I have hundreds of capability models in my collection, many of which purport to be describing the same domain, but do so differently.

Very seldom do I see a framework for building the models, because something that is only used once doesn’t seem (to some) to be that valuable. What I mean by that is the model building is generally driven by the experience of the builder, or those driving the initiative. They have persuaded the immediate stakeholders that their experience is driving the process. So, why are they building it again, if this domain has been modeled before (by them)?

Cognitive Dissonance

The chances are great that the model builder has been given their first opportunity to build a model. We all live in our own delusional reality, and models are one way we articulate our delusions. There are many examples of complicate…