Using Generative AI to Develop Product Roadmap Themes

Have you ever asked ChatGPT to execute a 5 Why's analysis?

I’m not sure, but this might be a 4-fingered hand

I’ve been re-reading a book called Product Roadmaps Relaunched (outcome-based roadmaps) and one of the components they discuss is Themes (which they suggest are outcomes). All of the language is different than what I use in Jobs-to-be-Done, but there is a lot of alignment as well.

As I was looking at some of their examples, it was pretty clear that the theme they were demonstrating were the result of a 5 Why’s analysis of an output. So, I decided to see what I could do with that. A few simple experiments:

1. Test it on Job Steps

2. Test it on Desired Outcome Statements

3. Test it on 10 themes generated just using a job statement and contextual clarifier

Let’s see how that turned out. The Job-to-be-Done is Conducting Market Research and Analysis to find opportunities for growth. The job executor isn’t impo…