Value Delivery Platform, or Trickery?

A few months ago I was browsing through movies for movie night with my son when I spotted something unseemly. While I look forward to this weekly event, there is always a big question as to whether there will be a new movie that we like. The long gaps between quality guy movies are often a downer after a hard week at work (and school). Fortunately, there are new and emerging services that we can tap to fill the gaps. Still, the first service we tend to go to is MediaCo OnDemand (MediaCo is our only option here).

One thing I’ve thought about each week is why movies are priced differently. When we go to the theater (which is very infrequently) movies are typically all the same price…expensive! Yet, on-demand movies vary in price. I tend to look at what interests me first, and then sometimes check the price. I’ve been caught before with the $9.99 movie simply because it was available “while playing in theaters” or “before it’s in theaters.” Some might call this value pricing, but I consid…