Waiting For The Next CRM Feature

I was inspired by a tweet How Important is the Next New Feature in a CRM System, until I realized it was all about Microsoft CRM. Of course, they have all the features you would ever want. And it might be shinier and slicker looking than some of their competitors.

What stood out was the list of the feature categories and I realized that not one of them focused on a job that had to be done. Do these features get your job done? If they did, maybe we would have that simple system that everyone talks about…instead the behemoths that CRM systems have become. It’s all about the next new features, so get used to it. You asked for it.

I would say that next new feature isn’t that important.

In Search of the Simple System That Grows As You Grow — A Platform

I am a geek at heart. I like features. I build features. I use features. But after a lot of years of dealing with features, I’ve found that they have the most value on a marketing brochure. More often than not, getting them to work the way you n…