The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Was the iPhone a product, or a business model?

Was the iPhone a product, or a business model?

Listening to Music: An oldy but a goody

Mike Boysen's avatar
Mike Boysen
May 10, 2024
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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Was the iPhone a product, or a business model?
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Was the iPhone a product, or a business model?

Remember when you were a child and had that wild imagination? Anything was possible!

Practical Innovation w/ Jobs-to-be-Done is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

You imagined things that were magical because you didn’t know exactly how it could happen. You just knew you wanted it to be real.

  • Before airplanes people might have imagined being on another continent in hours instead of weeks or months - but couldn’t describe how to do it.

  • Before the Internet and steaming music, people might have imagined being able to hear what they wanted, when they wanted - but couldn’t describe how to do it

  • Before AI, people may have imagined getting an immediate answer to a question regardless of the context - but couldn’t describe how to do it

  • I recall imagining a complete computing and communication solutions running in my brain and projecting onto my eyeballs in the late 1980s…

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