The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

Product Managers Today: "We are constantly trying to strike the right balance between pursuing innovative ideas and effectively executing on our current product roadmap"

Your Product Roadmap is a Joke: Time to Get Serious About Customer Needs.

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Mike Boysen
Mar 24, 2025
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Forget the backlog; focus on the jobs your customers are desperately trying to accomplish.

For too long, product management has been stuck in a rut, obsessed with churning out features like a broken vending machine. We pat ourselves on the back for every new button, every tweaked interface, all while the market yawns and our products gather digital dust. Are we truly building solutions that resonate, or are we just blindly following internal whims and the siren song of "more features equals more value?" It's time for a brutal truth: your feature-driven approach is likely missing the mark, and it's time for a radical shift.

The Feature Factory Fallacy

Let's face it, the traditional product management playbook is flawed. We rely on intuition, biased by our own product vision. We conduct market research that often scratches the surf…

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