What can AI do to make Jobs-to-be-Done Research Better

We might be getting close to a complete disruption of the consulting industry

In the Jobs-to-be-Done (JTBD) world we like to say that customers want to get more jobs done on a single platform, or more of the job done on a single platform. They are really almost the same thing because job steps are also jobs themselves.

When applying JTBD methods to research, there are a number of competencies required that are difficult for a single person to develop. To keep things simple let’s just call them

• Qualitative Research

• Quantitative Research

• Data Modeling

• Analysis

• Strategy

If we look at comprehensive research methods in-depth, what we find is an array of tools being used. We’re cobbling things together. In most cases, we’re using human intervention (with subjectivity and biases built in) to fill in the gaps between Google Docs and Excel spreadsheets.

No two projects studying the same thing (at different points in time) seem to be …