What Does a Growing Company Look Like and Do You Want To Be One?

[widget id=”ad_unit-3"]ad_unit-3[/widget]Most people who start or own a business want it to grow, that’s pretty safe to say. The problem is that most people have nothing but their desire to guide them down a path for growth. I’d like to share a few observations based on the things I’ve seen over the years; much of which has been brought into focus by others I follow in my profession and those that are closely related. Hopefully, they will help to refocus a few business owners on principals and fundamentals that are important if your goal is to be a growing company rather than a meteoric failure.

Very often, it’s hard to tell the difference if you don’t know what to look for.

The Fallacy of Stealing From Your Competition

There are only so many opportunities to steal market share from your competitors. Yet, so many companies in well defined (real) markets base most or all of their growth efforts on this. Inside-out product promoting and discounting has become commonplace. This tactic is ne…