The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

What Job is Your Supply Chain Hired For? Rethinking Integration with JTBD

Discover How Focusing on Core Stakeholder Goals Transforms Your Integration Strategy and Reduces Complexity

Mike Boysen's avatar
Mike Boysen
May 05, 2025
∙ Paid

Table of Contents

  • Reframing the Challenge: What Job is Your Supply Chain Really Trying to Get Done?

  • Uncovering Unmet Needs: Desired Outcomes in Supply Chain Integration

  • Elevating the Abstraction: From Fragmented Processes to Holistic Solutions

  • Developing the New Strategy: Prioritizing Opportunities

  • Case Study Snippet / Example

  • Building a Resilient, Outcome-Driven Supply Chain

  • Bonus Report

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