The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

What Should I Study Using JTBD?

Don't get stuck, one way to power through it without expensive consultants

Mike Boysen's avatar
Mike Boysen
Nov 11, 2023
∙ Paid

Someone made a suggestion the other day about educating through examples, which is a fair point. My Masterclass is primarily designed to get powerful AI prompts into the hands of as many people as possible so we can get unstuck when it comes to framing Jobs to be Done markets. However, I’ve begun to add demonstrations and examples to apply the tools I’m sharing. This one is the first.

A question surfaced about a particular job framing challenge and I thought it would be beneficial if I shared how I would approach it using the accelerator tools I’ve been developing. A general target was provided which was a test engineer + testing automotive electronic devices. The following video will walk you through how I narrow this down and also the importance of a systematic approach that is not being taught in any other courses, books, blogs, or masterclasses.

Let me know what you think (I know I drone, please, I spent decades writing code and not speaking for weeks 🤪)

Here’s a link to the prompt…

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