What Will Social Relationship Marketing Look Like?

Once in awhile I sit back and try to envision what certain functional CRM pieces might look like in the social world. For instance, what will social relationship marketing look like in contrast to traditional relationship marketing?

I look at traditional relationship marketing, perhaps, differently than many. First, you have to have a relationship. Therefore, in many cases we are talking about customers, but we could also be talking about web prospects who have taken the time to provide some information (on a specific date / time). Obviously, customers have provided one or more transactions to analyze.

In a traditional world, if you were to analyze this information using RFM, you could determine many things. Most importantly, you would know exactly when someone was likely to stop being a customer (or visitor) and proactively do something about it — directly.

Assuming People Stop Listening thru Direct Channels

This is a huge leap in my opinion — if there is a relationship, they will listen…