What's the Job of a Milkshake?

Let's find the Job-to-be-Done

Let's find the Job-to-be-Done is a regular series of short blogs and podcasts designed to have some interactive fun while determining what the right job is for the many products we see in the market. There is no 100% right answer, because it will depend on who is trying to provide a solution and what their capabilities are. If you all make this interactive - with your questions and suggestions - this could be a great learning experience for the lurkers.

Your Typical Morning Commute Milkshake - it relieves boredom 😉

The question has been asked, "What is the Job of a Milkshake?" Clay Christensen hypothesized that it had to do with keeping your hand busy while commuting to work in the morning to relieve boredom, or something like that.

Let’s get this out of the way first: a Job-to-be-Done is something that a customer/consumer has, not something that a product has. Therefore, the focal point of any study has to be on the end user and it also has to be solution-agnostic. Starting with a prod…