Why Numbers Matter in Jobs-to-be-done

I’ve done this a few times — critiqued others blogs who are just sharing what they are learning — because it’s easier to compare and contrast sometimes than it is to simply evangelize. This is one of those cases; and I believe there is some good material here to contrast what people are calling the Jobs-to-be-done “Framework” with what I believe is a far more mature and systemized outcome-based evolution of the concept of Jobs-to-be-done. For those who actually believe the pursuit of customer-centricity is a journey, I think you’ll see that a lot of folks are simply not there yet.

Targeting Problems is a Critical Capability

A recent blog post on the Rise Vision blog (@RiseVision — they help deliver content to digital signage) walked us through how they were becoming very good at delivering software; but they finally realized that they weren’t very good at focusing on the right problem.

”We were missing an innovation strategy and we lacked a framework to guide our design thinking”

So, they…