Your CRM versus My CRM — Which One Is Better

I know what most of your are thinking. You’re going through your personal list of issues with your implementation of:

• Microsoft CRM

• Salesforce.com

• SalesLogix

• Goldmine

• ACT! (?)

It’s not fast enough. It doesn’t have a button over here. This list is wrong. My mail merge isn’t working. I can’t see this Account. My Outlook integration is creating duplicate activities. It’s too hard to create a report. I ran out of user-defined fields.

I know, it’s very very frustrating when you figure out that your magic solution isn’t getting the job done. Every single day, my trusty Google Alert displays case after case of software vendors trying to sway users loyalty with silly whitepapers tweeted about and blogged by their channel partners.

Our CRM has more satisfied customers

What Is The Better CRM?

Better is a matter of perspective, so I will start be suggesting that while I know you all work hard, get ready to work even harder. Why? Not because you’re actually going to work harder. It’s because whenever you g…