The Practical Innovator's Guide to Customer-Centric Growth

The Practical Innovator's Guide to Customer-Centric Growth

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey

Beyond the Funnel: Using JTBD to Find…

Mike Boysen
May 23

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The Practical Innovator's Guide to Customer-Centric Growth
The Practical Innovator's Guide to Customer-Centric Growth
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
1

Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.

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