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Bring the Fix to Their Workflow - or Make Them Come?

Making customers leave their workflow to use you is often a tax on the job they already do. Put the fix where the work lives unless in-place truly cannot hold it.

You absolutely do not need Venture Proof.

You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame.

That is a real choice. Stay there if it still works for you.

If you do want help, here is what I sell.

I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in.

What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below.


Making customers come to you is often a tax on the job they already do elsewhere.

Put the fix where the workflow lives. Choose a destination product only when in-place truly can’t finish the outcome.

Free diagnostic: https://whop.com/checkout/plan_eClbagm8rFns2
Full diagnostic: https://whop.com/checkout/plan_CEaFUvPbTiysZ
Jobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool):

Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/


Book an appointment: Click here
Email me: mike@pjtbd.com
Call me: +1 678-824-2789
Join the community: Click here
Follow me on 𝕏: https://x.com/mikeboysen
Articles - jtbd.one - De-Risk Your Next Big Idea
Research - studio.jtbd.one/research

Slaying the Sacred Cows of Innovation

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