Here's my take: I remember the days when we used to guarantee that implementing #CRM would give our customer a 25% bump in revenue. Just a one time bump, but we didn't say that. And even then, that was specious at best. The premise was that increased "field time" would make a salesperson more productive.
In the age of digital marketing, I'd like to know what you think about how well it delivers value to it's ultimate customer - the "Closer." This could be a quota-carrying sales executive or it could be an eCommerce site. Either way, are you getting the close ratios you want from your "marketing qualified leads", are they the right "deal size" to hit quotas?
Or, are you inundated with worthless junk that you have to discard? How much time are sales people spending "marketing" in those cases?
Just a few questions to stimulate conversation...if anyone stops by.
Here's my take: I remember the days when we used to guarantee that implementing #CRM would give our customer a 25% bump in revenue. Just a one time bump, but we didn't say that. And even then, that was specious at best. The premise was that increased "field time" would make a salesperson more productive.
In the age of digital marketing, I'd like to know what you think about how well it delivers value to it's ultimate customer - the "Closer." This could be a quota-carrying sales executive or it could be an eCommerce site. Either way, are you getting the close ratios you want from your "marketing qualified leads", are they the right "deal size" to hit quotas?
Or, are you inundated with worthless junk that you have to discard? How much time are sales people spending "marketing" in those cases?
Just a few questions to stimulate conversation...if anyone stops by.