0:00
/

Cut a Feature - or Delete a Buying Step First?

Dressing up a dead buying step with a feature makes theater prettier, not shorter. Map the journey and delete the handoff before the next roadmap add.

You absolutely do not need Venture Proof.

You can build the strategy yourself. Or you can hire a consulting firm the way you always have. You keep the costs you know. You keep the success rates you know. And if it goes wrong, you have someone to blame.

That is a real choice. Stay there if it still works for you.

If you do want help, here is what I sell.

I deliver strategies you can kill with math - not slide decks. They are novel where it matters. They are complete enough to run. They are hard to copy. They usually cost a fraction of what you already spend on strategy work. They often find moves your current process will never surface. You get that faster, cheaper, and with a cleaner stop rule than the loop you are in.

What do you lose by talking for thirty minutes - besides more time, more cost, and more stress later? My contact info as down below.


Adding a feature to a dead step makes the dead step prettier — not shorter.

Before the next roadmap add, map the buying journey and delete theater handoffs. Cut the step first. Feature second, only if the path still needs it.

Free diagnostic: https://whop.com/checkout/plan_hODS3avqLzZLY
Full diagnostic: https://whop.com/checkout/plan_r4vDl39G34IjV
Jobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool):

Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/


Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited).

Book an appointment: Click here
Email me: mike@pjtbd.com
Call me: +1 678-824-2789
Join the community: Click here
Follow me on 𝕏: https://x.com/mikeboysen
Articles - jtbd.one - De-Risk Your Next Big Idea
Research - studio.jtbd.one/research

Slaying the Sacred Cows of Innovation

Discussion about this video

User's avatar

Ready for more?