A roadmap without a hard truth is a shopping list dressed as strategy.
Lock one non-negotiable sentence that can kill a backlog line — before sticky notes, competitor screenshots, or “we’re customer-obsessed” slogans fill the room.
Free diagnostic: https://whop.com/checkout/plan_pFMpxExgCbf6V
Full diagnostic: https://whop.com/checkout/plan_JjUHr7wRa0X2Z
Jobs-to-be-Done Product Playbook (subscription - each new video adds a new diagnostic tool):
Coaching Session: https://whop.com/checkout/ch_Yqj4lJFboaEIC77/
Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited).
Book an appointment: Click here
Email me: mike@pjtbd.com
Call me: +1 678-824-2789
Join the community: Click here
Follow me on 𝕏: https://x.com/mikeboysen
Articles - jtbd.one - De-Risk Your Next Big Idea
Research - studio.jtbd.one/research
Apps - studio.jtbd.one/apps
Slaying the Sacred Cows of Innovation









