One roadmap path chosen early is usually a preference, not a proof. Test four structural bets first so the pick can survive capital. This note walks that gate.
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Jobs-to-be-Done Product Playbook (subscription - all instruments):
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Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited).
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Slaying the Sacred Cows of Innovation
