A photo of sticky notes is not a job map. Clusters don’t ship outcomes.
Write the chronological steps of the job before you fund the idea with the most votes. If you can’t name the sequence, you’re still in ideation theater.
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Is your organization interested in differentiated innovation? The world is changing quickly. If you’re not adapting to those changes, you’re not innovating. Seeking reassurance from consultants fails, nearly always (sometimes they get lucky). I work with organizations who are serious about attacking problems using first principles. Many have been burned once, and they don’t want it to happen again. Is that you? (my availability is limited).
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Articles - jtbd.one - De-Risk Your Next Big Idea
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Slaying the Sacred Cows of Innovation
