Innovation Unpacked

Innovation Unpacked

CRM

You're Welcome, Marc Benioff
Moving From "Managing Relationships" to "Matching Demand"
 • Mike Boysen
6:45
Pega is Automating Yesterday's Work. This is What Comes Next
A First Principles teardown of the Digital Process Automation market and a blueprint for a new category of "Outcome as a Service" platforms.
 • Mike Boysen
2:50
Beyond Big Data: The "Right Data" Revolution
99% of customer data is noise. A first-principles approach to capturing the 1% signal that drives predictable growth.
 • Mike Boysen
4:58
Beyond Personas: Using JTBD to Unlock True CRM Personalization
A practical framework for moving beyond static data to build adaptive, relevant customer experiences
 • Mike Boysen
6:15
How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM
Listen now | The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
9:09
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • Mike Boysen
Orchestrating Customer Conversations: A JTBD Governance Model for Enterprises
Watch now | From Departmental Turf Wars to Strategic Harmony: Implement an Orchestrated Customer Conversation Model
 • Mike Boysen
7:11
The Invisible Interface: How Screenless Tech Will Get Your Jobs Done Differently
A look a the AI, ambient systems, and outcome-driven principles behind the next wave of productivity
 • Mike Boysen
Stop Drowning Customers: A JTBD Guide to Smart Contact
How to Use Jobs-to-be-Done to Make Every Customer Interaction Count (and Stop Annoying Them)
 • Mike Boysen
Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
 • Mike Boysen
Ditch Omnichannel Thinking: Use JTBD for CX That Works
JTBD > Omnichannel | TRUE Consistency
 • Mike Boysen
The Enterprise Identity Hydra: Slaying Data Fragmentation with JTBD
Why traditional MDM falls short and how focusing on the 'Job' of customer understanding unlocks a truly unified view
 • Mike Boysen
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