Innovation Unpacked

Innovation Unpacked

case study

Destroying the SaaS Multiple: How Icon's Broken AI Video JTBD Forced a $3,000 Agency Pivot
The pivot from a $39/mo flat subscription to a $1,000–$3,000/mo Managed Service was a structural confession of failure
 • Mike Boysen
33:19
THE FOUNDER AS FINDER: Deconstructing the Fallacy of Execution
Why most "Founders" are actually just Executors building on analogy.
 • Mike Boysen
8:11
The Socratic Scalpel: A Practitioners Guide to Deconstructing “Pain Points”
Why Rushing to a “Solution” Is a Strategic Failure, and How Disciplined Questioning Uncovers the Real Problem
 • Mike Boysen
13:08
Why Gumloop's $17M Bet is on the Wrong Problem
A First Principles Takedown of the Workflow Automation Hype
 • Mike Boysen
4:07
Pega is Automating Yesterday's Work. This is What Comes Next
A First Principles teardown of the Digital Process Automation market and a blueprint for a new category of "Outcome as a Service" platforms.
 • Mike Boysen
2:50
TectoAI is Building a Feature, Not a Future
If you have fallen for the "AI Employee" word salad, you REALLY need to read this one!
 • Mike Boysen
4:01
Y Combinator Is Funding the Wrong Food Supply Chain Solution.
The Accelerator's Blind Spot: Why Burnt is Solving a Symptom, Not the Sickness
 • Mike Boysen
4:44
The Billion-Dollar Pivot for NOSO LABS Hiding in Plain Sight
Y-Combinator's NOSO LABS is building an AI sales tool for field techs. Here's a detailed blueprint for how they could become the central nervous system…
 • Mike Boysen
5:40
Bosch Circular Saw Case Study Revisited
An AI-Powered JTBD Research Experiment
 • Mike Boysen
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