Innovation Unpacked

Innovation Unpacked

Research How-To's

Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
 • Mike Boysen
JTBD Patterns > Journey Maps: The Future of Customer Analysis
How Universal Journey Patterns (like the Consumption Chain) deliver superior innovation insight
 • Mike Boysen
Stop Coordinating Chaos: A JTBD Approach to Truly Integrated Marketing
Applying Jobs-to-be-Done to align Business Units, Partners, and Customer Experience
 • Mike Boysen
How to Use JTBD & Top Tasks to Design User-Centric Website IA
A step-by-step guide to uncovering user goals and structuring navigation for maximum clarity and task completion.
 • Mike Boysen
How to Design Incentive Programs That Drive Collaboration & Customer Success (Using JTBD)
A JTBD Framework for Aligned Performance
 • Mike Boysen
JTBD Research How-To's: Avoiding the Traps of Poor Foundations
Discover the four critical elements that can make or break your JTBD research foundation
 • Mike Boysen
How to Create a Jobs-to-be-Done (JTBD) Product Innovation Strategy
FULL GUIDE
 • Mike Boysen
If People Cobble Solutions Together to Get Jobs Done, then...
Why aren’t we capturing which solutions are being cobbled, step-by-step?
 • Mike Boysen
7:48
Do You Have a Complete Understanding of CX?
Listen now | Customer Journey Optimization is not a substitute for the wrong solution
 • Mike Boysen
6:33
Turning a Job Map into a Capability Maturity Model
When asking end-users in an Enterprise to evaluate a JTBD, it might be better to use a format they already understand
 • Mike Boysen
© 2026 Michael A. Boysen · Publisher Privacy ∙ Publisher Terms
Substack · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture