Innovation Unpacked

Innovation Unpacked

Tesla Robotaxi vs Waymo: Is the Cybercab Ready to Scale?
Tesla's Cybercab is giving paid rides in Austin with no steering wheel, no pedals, and nobody in the front seat.
 • Mike Boysen
11:39
Musk's 5-Step Algorithm: Why Adding Features Is Not Innovation
The Subtractive Imperative: A First-Principles Point of View on Why Addition is Not Innovation (Even in Jobs-to-be-Done)
 • Mike Boysen
11:35
The Idiot Index: How to Know When to Fix, Automate, or Delete a Process
A First-Principles Point of View on the Physics Gap (Idiot Index): Systematic Deletion, Domain-Adaptive Capital Allocation, and Structural Inversion
 • Mike Boysen
4:21
Bring the Fix to Their Workflow - or Make Them Come?
Making customers leave their workflow to use you is often a tax on the job they already do. Put the fix where the work lives unless in-place truly…
 • Mike Boysen
16:34
Does an Honest Warning Outsell Feature Hype?
Hype fills the funnel with people who cannot finish the job - then support pays. Write who should not buy, ship that warning, and measure retained fit.
 • Mike Boysen
13:38
Why Build Distribution When a Channel Has Your Users?
From-zero channels feel like ownership and often recreate someone else's attention. If another channel already holds your users, write the borrow terms…
 • Mike Boysen
13:29
One Integrated Release - or Separate Modules?
Integrate vs modularize is a wait-state decision, not a taste vote. List the handoffs. Write the test so the release shape follows the constraint.
 • Mike Boysen
13:21

September 2026

MUST READ: Elevating a JTBD’s Level of Abstraction
How the Physics Gap and Structural Inversion Predictably Bound Jobs-to-be-Done When Most Humans Can’t
 • Mike Boysen
Automate Follow-Ups - or Kill Why You Need Them?
Automating reminders often scales the chase. Name the missing truth that creates the loop, kill that cause, and automate only the residue.
 • Mike Boysen
11:19
Selling a Cost Center - or an Asset That Pays Back?
Seat math is a consume story. An asset names payback in the buyer's job. Write which one you are selling before the next enterprise pitch.
 • Mike Boysen
13:44
Cut a Feature - or Delete a Buying Step First?
Dressing up a dead buying step with a feature makes theater prettier, not shorter. Map the journey and delete the handoff before the next roadmap add.
 • Mike Boysen
12:52
Is the Wrong Stakeholder Owning the Upside?
Improving the wrong scorecard feels like progress and still misses the job. Name who captures the upside and who eats the downside before the feature…
 • Mike Boysen
12:04
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