Archive - The Practical Innovator's Guide to Customer-Centric Growth

The ONE Metric That Reveals Your Company's True Innovation Potential

The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.

3 hrs ago •

3:58

The #1 Mistake Founders Make (It's Not What You Think)

Hint: It’s confusing product innovation with business model innovation. Here’s how to fix it with JTBD.

Aug 6 •

5:59

The JTBD Playbook for AI: Building Defensible LLM Businesses

Leveraging the 10 Types of Innovation to build a defensible, profitable business model beyond the AI arms race.

Aug 4 •

5:04

Beyond Personas: Using JTBD to Unlock True CRM Personalization

A practical framework for moving beyond static data to build adaptive, relevant customer experiences

Aug 2 •

6:15

July 2025

The Browser is Dead; Long Live the Browser

Navigating the Agentic Web Using Jobs-to-be-Done

Jul 25 •

8:06

How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM

Listen now | The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.

Jul 22 •

9:09

Is Your Agile Backlog a Roadmap to Nowhere?

User stories are great for execution but terrible for strategy. Discover the two-engine model that connects development to validated customer needs.

Jul 16 •

4:32

JTBD is Dead (As You Know It): The New AI-Powered Playbook

Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months

Jul 14 •

5:24

The New Competitive Moat: Decoupling Your Industry with AI

Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…

Jul 11 •

4:20

The End of Cloud Storage as You Know It: Why SaaS is Vulnerable & What's Next

Listen now | From Passive Storage to Intelligent Data Orchestration: Unlocking True Collaboration & Business Outcomes with JTBD

Jul 5 •

8:33

The 3 "Pre-Concept" Tests: A JTBD Framework for De-Risking Your Next Big Idea

A founder's guide to the "Abstraction Ladder" and future-back thinking

Jul 1 •

5:40

June 2025

Quick, Dirty, and Accurate (?) Idea Validation

A potential path to constructive criticism of Founder ideas

Jun 28 •

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