Archive - Innovation Unpacked

Here's Why I’m Tearing Down JTBD and Rebuilding It From First Principles

Some of you have followed me for a long time, and others have just stumbled upon me.

Apr 24 • Mike Boysen

Stop Building AI Note-Takers

Discover why the transcription trap guarantees enterprise churn, and how to engineer targeted efficiency instead

Apr 13 • Mike Boysen

24:00

Stop Paying for Bloated Journey Orchestration: The JTBD to Cure Your Omnichannel Illusion

Slash your 3,333:1 Idiot Index. This JTBD framework cuts $800k annual OpEx to a $0.20 compute floor.

Apr 2 • Mike Boysen

41:14

March 2026

The Idiocy of the AI Co-Pilot (And How to Actually Build Intelligence)

The Empowerment Promise & The Oracle Fiasco

Mar 31 • Mike Boysen

10:53

The Support Chatbot Trap: Why GenAI is the Most Expensive Apology You Will Ever Build

The Empowerment Promise & The Decade of Lost Bandwidth

Mar 27 • Mike Boysen

40:43

Re-Architecting the 17 Universal Customer Journeys: The Complete Masterclass

Introduction: Ditching the “Blank Canvas” BS

Mar 23 • Mike Boysen

49:39

How to Identify the Real Job in Complex B2B Contexts

When you’re chasing innovation, failure is rarely the result of a deficit in engineering talent or a lack of financial resources.

Mar 20 • Mike Boysen

6:16

The Problem With “Co-Pilot” Thinking Every Consultant Knows, or Should Know

Old Organization (OO) + New Technology (NT) = Expensive Old Organization (EOO)

Mar 18 • Mike Boysen

5:15

THE "OTHER PEOPLE'S AUDIENCE" INVERSION

Re-Architecting Audience Acquisition in the Post-Executor Era

Mar 16 • Mike Boysen

THE AGENTIC JOURNEY INVERSION MANIFESTO

Re-Architecting the 17 Universal Journeys for the Post-Executor Era

Mar 13 • Mike Boysen

Zero-Marginal-Cost Value-Based Care Model

AI orchestrates prevention to stop $3,000 ER visits

Mar 11 • Mike Boysen

53:52

TRADFI ON STABLECOIN RAILS: THE MULLET STRATEGY

Architecting the Zero-Friction Future of Cross-Border B2B Liquidity & Yield

Mar 7 • Mike Boysen

41:11

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