Innovation Unpacked

Innovation Unpacked

AI-Driven JTBD

Delete the Billable Hour: The End of Digital Manual Labor is Here
Quantifying the absurdity of human-led integration and how the "Implementation Phase" collapses from six months to minutes
 • Mike Boysen
10:31
How Sales Force Automation Swallowed the Sales Stack, and What’s Coming to Swallow CRM
Listen now | The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
9:09
JTBD is Dead (As You Know It): The New AI-Powered Playbook
Stop analyzing yesterday's market. Learn how AI-driven simulations uncover future opportunities in hours, not months
 • Mike Boysen
5:24
The New Competitive Moat: Decoupling Your Industry with AI
Listen now | How to move beyond product improvements and build a systemic advantage by redesigning your entire value chain around your customer's true…
 • Mike Boysen
4:20
Quick, Dirty, and Accurate (?) Idea Validation
A potential path to constructive criticism of Founder ideas
 • Mike Boysen
Jobs-to-be-Done: The Ultimate Guide to Tech Strategy
How to apply the JTBD framework to build a powerful, customer-focused roadmap.
 • Mike Boysen
7:30
AI & The Death of Search Ads: The New $Trillion Outcome Economy
Discover how Jobs-to-be-Done thinking and AI are creating new value exchanges beyond traditional advertising.
 • Mike Boysen
Stop Paving the Cow Path: The Truth About AI & Digital Transformation
Move from a flawed "digital-first" mindset to an "outcome-first" strategy that actually delivers value
 • Mike Boysen
Is Your Business Moat AI-Resistant? The Jobs-to-be-Done Litmus Test
Traditional defenses are crumbling. Uncover the four pillars of a JTBD-powered strategy to thrive in the age of AI-driven replication.
 • Mike Boysen
Escape the Startup Graveyard: Uncover Real Opportunities with JTBD
Why most "good ideas" fail & how Jobs-to-be-Done reveals the unmet customer needs that fuel breakthrough ventures.
 • Mike Boysen
Future-Proof Your Services: Technology, Jobs-to-be-Done, and the New Era of Customer Outcomes
Title: Technology-Driven Service Innovation: Designing for Desired Outcomes
 • Mike Boysen
Is Flawed Segmentation Killing Your Growth? Try JTBD
Learn why age, industry, or persona often mislead and how needs-based segments reveal true innovation opportunities.
 • Mike Boysen
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