Innovation Unpacked

Innovation Unpacked

Your 76% offshore “savings” is a 14-day invoice delay.

PE will not pay 7x for that.
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6:03
You paid $750,000 for a deck.
$465,000 of it was copy-paste.
 • Mike Boysen
Four levers that change unit cost.
Rate them before you fund the roadmap.
 • Mike Boysen
The CRM Meltdown: 5 Counter-Intuitive Realities About the Autonomous Future of SaaS
Why bolting AI onto legacy databases is a trap, and how autonomous agents are rewriting the rules of enterprise execution.
 • Mike Boysen
Stop Asking Customers What They Want
How traditional user research traps strategy in existing coping mechanisms instead of computing structural opportunities.
 • Mike Boysen
47:40
Harvey drafts. Your carrier prices the hallucination.
Buy the receipt, not the chatbot.
 • Mike Boysen
The 98% Overhead Delusion: Why Market Price is a Choice, Not a Constraint
Learn how to diagnose human-designed structural waste using first-principles modeling so you can re-engineer unit economics and unlock breakthrough…
 • Mike Boysen
Is Your AI Strategy True Innovation or Just Expensive FOMO?
Learn how to evaluate your current workflow, identify the real desired outcome, and build an agentic architecture that scales without adding overhead.
 • Mike Boysen
Intent Intelligence: Replacing the "Data Concierge" with Agentic Job-to-be-Done Telemetry
Upgrade your service model and profit model by automating goal extraction to detect silent customer abandonment before contract termination.
 • Mike Boysen
The 95% Failure Rate: Why Your Enterprise is Barreling Toward a Growth Stall
The market brutally punishes stagnation. With AI accelerating the turnover of the Fortune 500, it’s time to abandon innovation theater and adopt a…
 • Mike Boysen

JTBD + Data & Metrics

The Idea Engine: How to Generate Hundreds of Testable Marketing Hooks
What Do You Do After Your JTBD Consultant Drops Off the Powerpoint Full of Scatter Plots
 • Mike Boysen
4:03
Why I Never Use Switch Interviews: A First-Principles Rejection
Here’s the First-Principles Reason Why—And the System I Use Instead.
 • Mike Boysen
3:58
The ONE Metric That Reveals Your Company's True Innovation Potential
The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • Mike Boysen
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
 • Mike Boysen
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
 • Mike Boysen
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
 • Mike Boysen
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
 • Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
 • Mike Boysen
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
 • Mike Boysen
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
 • Mike Boysen
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