Innovation Unpacked

Innovation Unpacked

The 95% Failure Rate: Why Your Enterprise is Barreling Toward a Growth Stall

The market brutally punishes stagnation. With AI accelerating the turnover of the Fortune 500, it’s time to abandon innovation theater and adopt a capital-efficient, first-principles approach
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41:57
The $600 Million Insurance Lie: Why Paying Claims Faster is the Wrong Strategy
Over 20 years ago I spent 3 years in the insurance industry (a general agency).
 • Mike Boysen
Your Customer-Centricity is a Corporate Ritual
Why Surveys Lie and Physics Wins and How to Avoid a Bad Bet
 • Mike Boysen
The $1 Trillion Swivel Chair
6 Counter-Intuitive Truths About Healthcare’s Data Crisis (And How to Destroy It) Free Access to Research Artifact
 • Mike Boysen
41:58
7 Uncomfortable Truths About Global Data Privacy Costing Enterprises $46 Billion a Year
Complete research artifact included
 • Mike Boysen
18:09
Your Revenue Forecast Is a Lie Built on a Paycheck
Deconstructing the $153 Billion Global Revenue Hallucination
 • Mike Boysen
38:38
The $400 Million Measurement Illusion
Why Modern Customer Experience Is Structural Theater (links to model 👇)
 • Mike Boysen
54:25
The $87.9 Billion Operational Blind Spot: Why Your Digital Whiteboards Are Secretly Destroying Enterprise AI Velocity
Innovation requires the cold, hard truth. I break it down, then I build it back up into something better.
 • Mike Boysen
4:34
The Trillion-Dollar Pivot: Why the Global Telecom Industry is Escaping Earth (and its Own “Dumb Pipe” Trap)
Links to Research Model and Notebook below
 • Mike Boysen
The Senior Talent Cliff: Why AI Efficiency is a Productivity Trap in Disguise
In the opening months of 2025, the technology sector arrived at a staggering divergence.
 • Mike Boysen

JTBD + Data & Metrics

The Idea Engine: How to Generate Hundreds of Testable Marketing Hooks
What Do You Do After Your JTBD Consultant Drops Off the Powerpoint Full of Scatter Plots
 • Mike Boysen
4:03
Why I Never Use Switch Interviews: A First-Principles Rejection
Here’s the First-Principles Reason Why—And the System I Use Instead.
 • Mike Boysen
3:58
The ONE Metric That Reveals Your Company's True Innovation Potential
The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • Mike Boysen
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
 • Mike Boysen
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
 • Mike Boysen
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
 • Mike Boysen
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
 • Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
 • Mike Boysen
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
 • Mike Boysen
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
 • Mike Boysen
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