Innovation Unpacked

Innovation Unpacked

Bring the Fix to Their Workflow - or Make Them Come?

Making customers leave their workflow to use you is often a tax on the job they already do. Put the fix where the work lives unless in-place truly cannot hold it.
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13:38
Does an Honest Warning Outsell Feature Hype?
Hype fills the funnel with people who cannot finish the job - then support pays. Write who should not buy, ship that warning, and measure retained fit.
 • Mike Boysen
13:29
Why Build Distribution When a Channel Has Your Users?
From-zero channels feel like ownership and often recreate someone else's attention. If another channel already holds your users, write the borrow terms…
 • Mike Boysen
13:21
One Integrated Release - or Separate Modules?
Integrate vs modularize is a wait-state decision, not a taste vote. List the handoffs. Write the test so the release shape follows the constraint.
 • Mike Boysen
MUST READ: Elevating a JTBD’s Level of Abstraction
How the Physics Gap and Structural Inversion Predictably Bound Jobs-to-be-Done When Most Humans Can’t
 • Mike Boysen
11:19
Automate Follow-Ups - or Kill Why You Need Them?
Automating reminders often scales the chase. Name the missing truth that creates the loop, kill that cause, and automate only the residue.
 • Mike Boysen
13:44
Selling a Cost Center - or an Asset That Pays Back?
Seat math is a consume story. An asset names payback in the buyer's job. Write which one you are selling before the next enterprise pitch.
 • Mike Boysen
12:52
Cut a Feature - or Delete a Buying Step First?
Dressing up a dead buying step with a feature makes theater prettier, not shorter. Map the journey and delete the handoff before the next roadmap add.
 • Mike Boysen
12:04
Is the Wrong Stakeholder Owning the Upside?
Improving the wrong scorecard feels like progress and still misses the job. Name who captures the upside and who eats the downside before the feature…
 • Mike Boysen
10:46
Should Every Roadmap Claim Wear a Label?
Soft certainty becomes a funded epic when nobody labels the claim. Fact, Guess, or Hunch on every material roadmap line - or it does not enter the…
 • Mike Boysen

JTBD + Data & Metrics

The Idea Engine: How to Generate Hundreds of Testable Marketing Hooks
What Do You Do After Your JTBD Consultant Drops Off the Powerpoint Full of Scatter Plots
 • Mike Boysen
4:03
Why I Never Use Switch Interviews: A First-Principles Rejection
Here’s the First-Principles Reason Why—And the System I Use Instead.
 • Mike Boysen
3:58
The ONE Metric That Reveals Your Company's True Innovation Potential
The Practical Innovator's Guide to Customer-Centric Growth is a reader-supported publication.
 • Mike Boysen
The Intelligent Data Core: Your Foundation for Unified Customer & Product Insights
Move past fragile integrations. This strategic guide reveals a smarter way to centralize data for agile product development and future AI innovations
 • Mike Boysen
The Invisible Hand of Perfect Delivery: Mastering Product Reception with JTBD
How to Gain a Competitive Advantage by Solving the One "Job" Your Competitors Ignore
 • Mike Boysen
Stop Optimizing the Checkout: The JTBD Way to Win Customers Before They Even Buy
Uncover the Hidden Struggles of High-Stakes Business Decisions.
 • Mike Boysen
Beyond the Funnel: Using JTBD to Find Untapped Growth in Your Purchase Journey
Uncover why customers really buy (and why they don't) by focusing on their true "Job" within the purchase process.
 • Mike Boysen
JTBD & Data: Moving Beyond Infrastructure to Strategic Outcomes
Discover how the Jobs-to-be-Done methodology can transform your approach to innovation, product development, user experience, and marketing by focusing…
 • Mike Boysen
Many Customers Are Actually Willing to Pay More, Not Less
Unraveling the "More Cheaply" Conundrum in Jobs to be Done
 • Mike Boysen
Desired Outcome or Something Simpler?
A logical Analysis of two ways to measure success in Jobs-to-be-Done (JTBD)
 • Mike Boysen
Predictive JTBD Data and Metrics Decoded
The 30-Second Framework to Guarantee JTBD Success
 • Mike Boysen
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